This™ way for more
BETTER FOR ANIMALS.
Every THIS™ product is made from plants.
No animals are reared, transported or slaughtered to make THIS™. That's why THIS™ is better for animals. Simple as that.
The facts don't need dressing up.
Killing is an essential part of conventional meat production and scale is significant.
In January 2026 alone, UK slaughter figures recorded:
- 163 thousand cattle
- 876 thousand sheep
- 872 thousand pigs
- 96 millions chickens (yes, that many chickens).
THIS™ products are made entirely from plants, so no animals are reared, transported or slaughtered at any stage. Ever.
Source: DEFRA, Monthly UK statistics on cattle, sheep and pig slaughter and meat production (January 2026).
THIS™ isn't complicated.
Conventional meat depends on animals. THIS™ doesn't.
That's the difference. And it's the reason everything else follows. When there are no animals to rear or slaughter, you avoid the systems that conventional meat depends on. Plants at the core of THIS™. Can you hear the animals cheer.
Every meal is a decision, and every decision has an impact.
THIS™ is Better for animals. Better for the planet. Still seriously tasty and better for you.
PLANET IMPACTTHE BIGGER PICTURE.
Animal welfare, environmental impact and food production are all connected.
What happens to animals is part of a wider system that also affects land use, emissions and our resources.
Understanding one, helps explain the others. Don't just take our word for it. All the info on this page is based on publicly available government data and recognised regulatory sources.
Because facts should be traceable. 100% plant-based. 100% fact-based.
View our sourcesSEE THE FULL PICTURE
Explore how animal welfare connects to nutrition and environmental impact across 100% Plant-Based. 100% Fact Based.
Protein FibreIron and Vitamin B12 Fat and Saturated FatBetter for Planet